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Licensing Opportunities

Join Avis Budget Group as a licensee partner to operate one of our leading global brands, and receive global support through our innovative tools, partnerships and over 75 years of industry experience. 

*Not available in North America.

Why Choose Us

Joining Avis Budget Group as a licensee marks the beginning of a long and mutually beneficial relationship. 

The average length of our licensee partnerships is over 25 years long, with the longest serving licensee enjoying more than 60 years of brand presence.

Innovative Technology​

Vehicle and mobile app technology continues to rapidly develop. We invest in innovative products that simplify and enhance our customers’ experience, as well as deliver operational and financial efficiencies.

Strong Partnerships

For over 75 years, we have developed strong local, regional, and global partnerships. From airlines, trains, credit cards, and hotels, to the world’s largest travel management companies.

Regional & International Support

Dynamic online training tools, courses and materials, as well as our digital library of brand and marketing assets are available to you and your teams.

Our self-service finance portal makes it easy to manage your monthly statements. You will also receive ongoing support from our licensee  team.

Global Distribution Systems (GDS)

We provide customers with seamless reservation portals. From our global reservation platform through to connectivity to all four GDS systems (Amadeus, Galileo, Sabre, and Worldspan).

We also support all self-booking tools used by travel agents or corporations.

How It Works

Becoming a licensee is a seamless process that has been refined over 75 years. We are proud to partner with nearly 200 licensees operating in over 150 countries, from more than 3,000 locations.

Our commercial terms generally comprise of a one-off territory fee that for the duration of the agreement (including any subsequent contract renewals) provides you exclusive rights to the agreed brand in the territory under discussion for the services we agree upon.

In addition we will agree: 

  • Which products and services you wish to offer.
  • Revenue-based royalty fees for each of these products.
  • Other fees such as reservation fees, travel agency commissions, factoring fees.

Our commercial terms generally comprise of a one-off territory fee that for the duration of the agreement (including any subsequent contract renewals) provides you exclusive rights to the agreed brand in the territory under discussion for the services we agree upon.

In addition we will agree: 

  • Which products and services you wish to offer.
  • Define revenue-based royalty fees for each of these products.
  • Other fees such as reservation fees, travel agency commissions, factoring fees and so on will also be shared with you.

In parallel to the commercial discussions we will work with you to confirm that your financial worth and liquidity is sufficient to operate a successful vehicle rental business.

Assuming this to be the case and following agreement on commercial terms, a contract will be drawn up that will include the minimum expected size of your network, levels of fleet and royalty payments per year of the contract, as well as the date on which operations are due to commence.

In parallel to the commercial discussions we will work with you to confirm that your financial worth and liquidity is sufficient to operate a successful vehicle rental business.

Assuming this to be the case and following agreement on commercial terms, a contract will be drawn up that will include the minimum expected size of your network, levels of fleet and royalty payments per year of the contract, as well as the date on which operations are due to commence.

We will work with you to evaluate your needs and identify which of our systems would benefit your new licensed operation. This includes setting your market up on our global reservation system.

We will work with you to evaluate your needs and identify which of our systems would benefit your new licensed operation. This includes setting your market up on our global reservation system.

As we near the agreed date of launch for your chosen brand, our team will work with you and your staff to ensure that everything is ready. As part of this process, we will train you on how to use the various systems, introduce you to our brand and uniform standards, as well as guide you through the process of setting up your location(s) such that customers will receive the same high standards that they enjoy the world over.

As we near the agreed date of launch for your chosen brand, our team will work with you and your staff to ensure that everything is ready. As part of this process, we will train you on how to use the various systems, introduce you to our brand and uniform standards, as well as guide you through the process of setting up your location(s) such that customers will receive the same high standards that they enjoy the world over.

Frequently Asked Questions