The Road Ahead:
The Future of Mobility
A research report on mobility and how
technologies will impact the future of this landscape
This report examines the way in which the mobility landscape is changing, how it is likely to look in the future and, crucially, how people in different countries view these changes. We have conducted research across 16 countries in Europe and Asia to look at the attitudes and inclinations of people regarding the way they currently move from point A to point B and the new technologies that will impact the way they do this in the near future.
We’re glad you are listening . . .
For anyone wanting a glimpse of what mobility will look like in the future, cities in Europe are a great place to start. From Milan to London, from Paris to Oslo, a gradual mobility revolution is taking place; many cities are now host to car free zones, emission charging zones and autonomous vehicle trials; car sharing, bike sharing and scooter sharing schemes are becoming ubiquitous and many people in cities – including families, solo travellers and commuters – are wondering if their next car will, in fact, be no car at all.
However, inner city dwellers are at the cutting edge here. Most have had non-car options in the form of trains, metros, taxis and buses for some time. But what has changed is that inner cities have gone from being viewed as exceptions to the car-owning rule to harbingers of a future where private car ownership is no longer the norm.
Here at Avis Budget Group, we view ourselves as very much part of this future. On average, every second of every day, someone rents a vehicle from one of the Avis Budget family of brands. We see that customers’ expectations around cars are changing rapidly and that new technologies are changing people’s relationship with mobility, how they access transport and how they organise their journeys.
This report examines the way in which the mobility landscape is changing, how it is likely to look in the future and, crucially, how people in different countries view these changes. We have conducted research across 16 countries in Europe and Asia to look at the attitudes and inclinations of people regarding the way they currently move from point A to point B and the new technologies that will impact the way they do this in the near future.
The Road Ahead:
The Future of Mobility
From the ownership model to the usership model, Avis Budget Group’s Road Ahead report examines why on-demand services are shaping the needs of consumers in the mobility space, displays our changing attitudes to mobility and explores where the future of the industry can take us.
A step change in how we get around
If we take a few headline figures from our new research, they tell an interesting story. We found that 75 percent of respondents own a car and that 80 percent of people think that owning a car is important. These are the kind of results you might expect.
However, 54 percent of respondents said that they would consider giving up their car if doing so was convenient and easy. This is unexpected and even remarkable. It means that over half those surveyed would be prepared to move to, at the very least, non- traditional modes of car use.
What do business travellers want?
The end users of business travel – the business people themselves – want broadly what consumers want. Convenience, speed and reliability are paramount, but they also want to be as productive as they can on the road. Cost does not figure in the same way as they are not paying themselves.
On the road to a mobility revolution
Avis Budget Group and other players in the wider mobility ecosystem are putting customers at the heart of their plans to work together to deliver the mobility services customers want tomorrow.
There’s a lot of love for the car as a mode of transport
The Road Ahead:
The Future of Mobility
Examining the way in which the mobility landscape is changing, how it is likely to look in the future and, crucially, how people in different countries view these changes.